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A Marketing Operations Maturity Model

Published by Aprimo, Inc. on Dec 19, 2008

Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.

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Customer Relationship Management , Document Management , Information Management , Project Management , Web Development

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